We know who you need, and we know exactly how to reach them at work and play. The affluent enjoy all life has to offer and has the means to acquire it all.

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Travel & Leisure

  • 62% of Martini’s audience like to go off the beaten track when on vacation and over 75% agree that when traveling, comfort and service is worth paying extra for

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News & Finance

  • 58.6% Read News on any device

  • 32% of Affluents use their mobile phones for Financial Activities; C-Suite Execs are 40% more likely to do so

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Luxury Lifestyle (& Entertainment)

  • 75% of Mass Affluents “Like to try new and different wines”

  • Almost 3/4 of Martini’s audience are willing to pay more for luxury toiletries and cosmetics.

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Sports Enthusiasts

  • 68.7% Agree: “I follow the latest developments in the automotive world”

  • C-Suite Execs are 2x more likely to research Autos and SUVs on a tablet device (more so than on mobile)

  • 63.6% of those whose primary vehicle is a Luxury Car earn 100k+

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Tech

  • 69% Agree: “I enjoy reading/learning about new technology products”

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Retail

  • 74% Agree: “ I enjoy keeping up with the latest fashions and trends”

  • 27% of Affluents Research product information on their smartphones; 16% do so on tablet

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Publisher Portfolio Criteria

Each and every publisher partner is evaluated with a custom criteria to ensure they meet Martini’s precise standards.

  1. Content: Engaging and original content that resonates with your audience

  2. Audience demographics: High audience composition of HHI income of $100k+

  3. Brand recognition: Highly reputable and established publisher portfolio

  4. Design: Engaging and impactful environment that resonates with the audience

  5. Quality inventory: Limited and above the fold inventory

  6. High impact ad units: Required to support Martini bespoke high impact/rich media

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Source: 2014 Ipsos comScore Fusion