Martini’s expansive expertise.
We understand what moves, inspires, and motivates the affluent.
Auto
63%
begin their search with a specific auto brand in mind, yet only 20% purchase the first vehicle they researched online
Travel
44%
of travel bookings occurred on a mobile device
Finance
67%
believe they will exclusively use online banking in the next five years
Wine and Spirits
60%
are more likely to pay attention to an advertisement for spirits if it contains a recipe
Beauty
2X'S
more likely to influence others on skincare, cosmetics, and fragrances
Luxury Goods
63%
agree that the definition of luxury has shifted from expensive and exclusive to unique and exceptional quality
The new face of affluents.
More money, more publications.
Median number of publications read among affluents increased the higher the household income.
6.2
$100K-$124K
6.6
$125K-$149K
6.9
$150K-$249K
7.6
$250K-$499K
10.7
$500K+